EcoBabe Ireland: the style savvy, eco-chic blog

{March 26, 2008}   Organic make-up

The organic trend is quickly moving into the Colour Cosmetics & Make-up market. While this still remains quite niche (less than 1% of all make up launched in 2007 was organic), use of this claim has doubled in the past year (Mintel Global New Product Database).

Organic and natural make-up is bang on trend for 2008 & some really exciting new brands have emerged which are glamming up cosmetics au natural. There is also increasing crossover between mineral and organic make up too.

Most cosmetics on the market are loaded with toxins, artifical fragrances and preservatives. When you consider the average woman eats 5 pounds (450g) of lipstick throughout her life, using a natural and organic lip stick is key.

 Some of our favourite brands are listed below:

Dr Hauschka 
Dr Hauschka
Created over 40 years ago Dr Hauschka is one of the original natural skincare brands. The products are BDIH certified and free from synthetic chemical fragrances, colours and preservatives. We love the Translucent Make-up (liquid foundation in Colour 01) for pale Irish skin gives good coverage and blends in nicely for a very natural look.

Another German brand, Logona utilisee the highest quality natural raw materials such as premium waxes, veggie oils, floral distillates and herbal extracts in their formulations. We’re big fans of their Maroon 08 Lipstick, for kiss me quick, ruby red lips!

Nvey Eco
Nvey Eco
Nvey Eco a new brand from down under, explodes the myth that going green reduces performance. The products are slickly packaged and come in a variety of colours for every skin type! Nvey Eco is available in Gloss Beauty (Dublin 8), Carter Beauty (Dun Laoghaire) & for further nationwide stockists visit Irish Distribution company House Of Wellness.

Organic Glam
Organic Glam
Created by cult-organic brand The Organic Pharmacy, OG (Organic Glam) is a divine range of make-up that uses mineral colours, herbal extracts and antioxidants to enhance the skin even more. We love love love their liquid eyeliner, which glides on smoothly making us look like a young Audrey Hepburn!

As more and more organic cosmetic launches are expected in 2008, ethical considerations will be more prominent & segmentation by age is helping to refine the trend.
New brands to watch out for are:
Mode Cosmetics (US) – new face and eye products with natural, organic ingredients.
Devita International (US) – 100% vegan make up in for women aged between 40 and 70 years old.
Von Natur (US) vegan-friendly, non-talc-based mineral make-up range.


et cetera